A nuTea Interview!
Vancouver Island Vegan Association interviews Mayank Chauhan about his nutTea: Tea Infused Organic Energy Bar that everyone can enjoy!
VIVA: Hi Mayank! Thanks so much for taking the time to chat with Vancouver Island Vegan Association. I hear you have a great new vegan, gluten free energy bar in the works; what inspired you to create the nutTea bar?
nuTea: The inspiration came during a long hike with my brother in BC’s sunshine coast trail. We did not want to carry heavy lunch and nor did we have time to make anything healthy. We were looking for something convenient but healthy that could give us energy for the hike. I picked up a few of the leading energy bars and drinks at the store before the hike but noticed almost all of them had syrup, nectar or added sugar as the first or second ingredient. I also noticed there were ingredients I couldn’t even pronounce. I wanted something simple, clean, organic and healthy. So I picked up some whole cashews and some organic brewed tea instead. During the hike we both felt amazingly energized. I loved the idea so much I decided to play with these ingredients at home and after playing with them for almost 2 years, nutTea was born.
VIVA: I hear you given up your regular full-time job to pursue this 100%, was this a difficult decision?
nuTea: It was certainly a difficult decision. Making the resignation decision was not quick and other factors were involved as well. At the time, thought of not having a regular income and starting a business in very competitive food industry were both scary thoughts.
The launch itself has also taken longer than expected. However, after doing 8 months of hard work without any income and the product finally launching, I don’t regret that decision at all. Creating a high quality organic food product that helps people live a more active and healthy lifestyle is a great feeling to have and is worth all the effort I have put in.
VIVA: What should people expect when they eat a nutTea bar?
nuTea: The bars concept is based on bringing the best of energy drinks and energy bars using best possible ingredients. Expect to be energized and full. The bars contain green and yerba mate teas, both of which are a natural source of caffeine and all sorts of health benefits. Both bars are a source of 10 essential vitamins and minerals including dietary fiber.
There are 2 flavours, Matcha Green Tea and Cocoa Yerba Mate. Matcha bars has 34 mg of which is same as a cup of green tea whereas Cocoa ones will be about 80mg caffeine per bar which is same as leading energy drink or a cup of coffee. Keep in mind, as the bars have fibre, protein and healthy fats from cashews caffeine is absorbed differently to if you were drinking it. Also everyone has a different tolerance of natural caffeine so the effect will vary.
VIVA: Are there any specific health benefits that your bars have?
nuTea: Heath Canada and FDA are very strict about health claims on food products limiting what we are allowed to say. However, people should always do own research on the ingredients they consume. The only ingredients we use are: organic dates, organic cashews, organic matcha green tea, organic cocoa powder and yerba mate tea. Each of these is known for many health benefits.
The Matcha bar has nutrition value of 10 green tea cups as you are eating the whole green tea leaf (in a powdered form). Together they provide 10 essential vitamins and minerals per bar.
VIVA: Was making sure the bar was vegan an important part of the process?
nuTea: Yes. Being originally from India, having a vegan and plant-based lifestyle has always been easy for me. People in India care for animals very much and most people don’t eat meat. Although dairy products are common, almost all meals are vegetarian. Finding a vegan food product is never a struggle. In North America I have found this is not the case as it’s mostly a meat eating country. I believe there needs to be a lot more options. I am hoping this is just a start for nutTea as a company. In future, we hope to bring more plant-based, healthy and delicious food choices to the people who care for animals.
VIVA: Why Tea? This seems like something different to use in a bar.
nuTea: Tea is known for great health benefits around the world which may be the reason why it’s second most consumed drink in the world (after water). In the western countries like Canada, the health benefits are just starting to be recognized. Tea also comes in distinct flavors such as Matcha and Yerba Mate. I saw that in the energy bar category there seems to be a gap in terms of flavors and healthy ingredients. I believe Tea is the ingredient that addresses both of those areas really well.
VIVA: When and where will people be able to get their hands on these bars in store?
nuTea: People can now order the bars online at www.nutTeaBar.com. For store locations, please check http://nutteabar.com/store-locator/
People can also find us at Victoria Public Market frequently. We will be there on Sept 10 and will announce more dates on the website as they come.
VIVA: Question: How can people connect with or learn more about nutTea?
nuTea: Please tell us how to improve or ask us questions about anything. Here is how you can connect with us:
Thank you Mayank for your time and great new product! I can wait to have a nibble of one soon.